I pick a holiday, say Father's Day. I usually try to prepare for it 3 months in advance. I ask an expert crafter, Sandy, to come and share her designs with me. She usually shows me a sample and then I choose two designs that are easy, but fun to do.
I book the auditorium and make sure that there is no other event that conflicts with my chosen date and time. After securing the date, I'm ready to make my flyer.
I make sure that I indicate that there is no registration involved. When I used to ask people to sign up, my sign-up sheet got full fast with a lot of stand by registrants. Then on the day of the event, only half show up. I was left to scramble around the library looking for participants. Without registration, I've had better success with interested patrons who take the time to note the event and actually show up.
When I create the flyer, I make sure to send to the person who creates the monthly calendar of events for the library. I also make sure to email our contact at the local newspaper (in our case, The San Gabriel Valley Tribune) so it can be added to their calendar of events.
Lastly, I send out an email to all library staff so that they can share the workshop by word of mouth to those who check out items. I send another email when it's much closer to the event.
Just to make sure that patrons notice. I also create a poster of the flyer and display it prominently near the entrance of the library. Do you do anything else when you host your workshops? Share your comments below.
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